Why Owning A Blog Doesn't Make You A Fashion Expert
Nick Sullivan

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Why Should You Care
  • Fashion Director at Esquire, a men’s lifestyle magazine
  • Started career at a textiles trade magazine, International Textiles
  • Claims winding up in fashion was a “fluke”

Nick Sullivan is a London born style enthusiast who currently sits as fashion director of leading men’s lifestyle publication, Esquire Magazine. His love for fashion peaked during his teen years, which later led him to hold editor positions at GQ UK and Arena Magazine.

Noted as one of the most recognizable faces in menswear, he’s been featured in Complex Magazine’s ‘50 Most Stylish Men in Media’ and snapped by fashion blog pioneer Scott Schuman of The Sartorialist.

While seeking an opportunity outside of his trade magazine role, he landed a position at Esquire that he credits to being at the right place at the right time.

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My name’s Nick Sullivan and I’m Fashion Director of Esquire Magazine in New York.

There’s been an exposure in social media, and blogs, and people writing about things that they’re passionate about and they make their own platform because you can do that.  There’s a lot of people who write a lot but don’t know a lot, and there’s a lot of people who don’t write very much but are also experts in some way or another.  The one thing that’s changed, I think, is that magazines are no longer the only source of fashion information; for the longest time that’s been the case.

I think one of the mistakes that people assume now, because of being raised on social media, is that everybody is a curator; that’s true, but people who have more experience, there’s a reason they know what they know.  And that’s because they’ve absorbed things.  It’s not sufficient to have a platform like a blog or something to make you a fashion expert.  That’s not to say that we want to see those disappear because I think it’s all part of the excitement of fashion at the moment.  But, it takes time.  In the old days if you were working on Vogue or something for three years you wouldn’t be allowed to get any of your opinions across in the magazine for probably five, ten years because you’d be an assistant forever.  It’s much quicker, obviously, with social media; you can just say what you like.

I think the biggest problem, at the moment from a journalistic standpoint, is there’s no fact checking. In the old days in fact checking you would go look in a book and maybe ask a couple of experts and then you would come to a decision.  Now there’s so many experts that they’re all saying different things.  It’s very hard to actually keep a handle on the truth.

It would be great if there was some sort of standard for reporting online that kind of mirrored what we do on the magazine.  But our fact checkers are an absolute pain in the a** to me; I have to prove the assertions that I make before they’ll let them on the page.  In other writing it’s obviously for legal reasons, but in fashion no one really cares if tweed came from Finland or anything.  But, you do want it to be right.

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Cinematography: Danielle Calodney & Dyani Douze

Edited by: Danielle Calodney

Interviewed by: Isabel Castro

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