Fashion In The Information Age: Blogs, Fact-Checking, and Flannel
Nick Sullivan

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  • Bio
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  • Made By
Why Should You Care
  • Fashion Director at Esquire, a men’s lifestyle magazine
  • Started career at a textiles trade magazine, International Textiles
  • Claims winding up in fashion was a “fluke”

Nick Sullivan is a London born style enthusiast who currently sits as fashion director of leading men’s lifestyle publication, Esquire Magazine. His love for fashion peaked during his teen years, which later led him to hold editor positions at GQ UK and Arena Magazine.

Noted as one of the most recognizable faces in menswear, he’s been featured in Complex Magazine’s ‘50 Most Stylish Men in Media’ and snapped by fashion blog pioneer Scott Schuman of The Sartorialist.

While seeking an opportunity outside of his trade magazine role, he landed a position at Esquire that he credits to being at the right place at the right time.

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My name is Nick Sullivan. I’m fashion director of Esquire magazine in New York.

I was first interested in fashion in my teens. I didn’t really have the money to go out and buy designer clothes. So, I did what a lot of kids did; I went out to army surplus and bought vintage stuff.

Fashion isn’t just about the layer on the top; especially with men’s, there’s much more depth to it because men need that kind of reassurance; they need familiar things around them even when they’re buying new stuff; they want it to feel like it’s had some sort of lived-in component a lot of the time.

I think what’s changed the most being the last ten years, in America in particular, is that men are more veracious about information and more enthusiastic about knowing stuff. Which means you have to be more on your toes because you can’t just give them flannel; you have to give them information.

Magazines are no longer the only source of fashion information; for the longest time that’s been the case.

I think one of the mistakes that people assume now, because of being raised on social media, is that everybody is a curator; that’s true, but people who have more experience, there’s a reason they know what they know.

It’s not sufficient to have a platform like a blog or something to make you a fashion expert.

And now when we send our fact checkers to go and look up the origin of something, we have to wade through 200 blogs that come up that say tweed was invented by somebody in Finland because somebody misheard it somewhere.

Don’t assume that a career in fashion is about being in fashion; it’s about work.

You really need to know what part of the industry you want to be in and what you enjoy.

I wasn’t desperate to get into the magazine industry. I was just desperate to get different job from the one I had. It just happened I fell on my feet and was very lucky.

But, you have to work at it.

I’ve definitely screwed up many times and made mistakes.

Take a breath and then apologize if you think you should apologize. If you did mess up, then own it and learn from it.

I don’t think I have a terrible, all-consuming work ethic. A day in the life…most days I’m in the office planning, organizing, meeting, and thinking about ideas. So it’s very much a desk space job most of the time.

Obviously everyone wants their twenties over again, and they always think they would do way more than they did. But experience is something you have to earn; if you don’t have it you just can’t know how to live your life when you’re doing it for the first time. I just didn’t get too bogged down and worried about if I should be doing something. I just needed a new job and that’s how I ended up in the career I have; it was a fluke.

But you can make flukes more likely to happen by just putting yourself in the right place.

Made By

Cinematography: Danielle Calodney & Dyani Douze

Edited by: Danielle Calodney

Interviewed by: Isabel Castro

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