You might recognize the name HeTexted from their ultra-viral launch a few years ago. Fast-forward to today: HeTexted has transformed into a powerful brand, with a modern-day dating book (think He’s Just Not That Into You for the Facebook generation) and massive traffic to prove it.
This quirky, female-centric advising platform provides both crowd-sourced suggestions and private advice about dating and relationships based on text message screenshots or posted stories.
In their interview, Lisa Winning & Carrie Henderson-McDermott talk about giving up dream jobs to take a risk on an idea, the messy state of dating in the information age, and how to stop comparing your success to that of your friends.
Lisa Winning, founder of HeTexted, is a tech entrepreneur building the destination for relationship advice. Along with co-founder Carrie McDermott, they have built a rapidly growing technology and media platform across web, mobile, book, film and TV.
Winning is an Aussie living in New York City. She is passionate about social innovation, and is on the Board of Pride Live Nation, the Junior Committee for the William J. Clinton Foundation’s Millennium Network, and the Advisory Board of the Annual Youth Assembly at the United Nations.
Cinematography: Danielle Calodney & Bowie Alexander
Asst Camera: Andreina Velazquez
Edited by: Danielle Calodney
Interviewed by Laura Lehmann