Unlearning: Shake Free The Pavlovian Predictable Behavior Of Schooling
Frans Johansson | Author, Public Speaker

  • Why You Should Care
  • Bio
  • Read It
  • Made By
Why Should You Care

His mission is to connect diverse people and ideas across the world for one single purpose–To change it. Author of the bestseller, The Medici EffectFrans Johansson advocates collaboration between people with diverse experiences, skills, expertise, perspectives, backgrounds and cultures.

He calls this The Intersection–A place where ideas collide, igniting an explosion of innovation. Out of these seemingly random combinations have come groundbreaking ideas that have created whole new fields. (via TEDxNASA)

In his interview, Johansson uses his own 20something experiences to give sturdy advice for finding innovative solutions to tough situations in our 20s, and how to make better decisions.


Frans Johansson is an author, entrepreneur, and innovation thought leader who has spoken to audiences worldwide.

Johansson was raised in Sweden by his African-American/Cherokee mother and Swedish father. He earned his B.S. in Environmental Science from Brown University and his M.B.A. from Harvard Business School.

In his late 20s, Frans wrote The Medici Effect, an international bestseller that shattered assumptions about how great ideas happen. Published by Harvard Business School Press in 2004, The Medici Effect argues that groundbreaking ideas are found at the intersections of diverse fields, industries, disciplines, and cultures.

Frans is an author, entrepreneur, and innovation thought leader who has spoken to audiences worldwide. He founded The Medici Group to move beyond simply inspiring through his talks, and instead work hands on with clients to help drive innovative growth and business transformation.

Frans has been featured on CNN’s AC360ABC’s Early Morning Show, and CNBC’s The Business of Innovation series. He is featured on the upcoming issue of Black Enterprise for his consulting work with Nike and MetLife.


Read It

My name is Frans Johansson and I’m CEO of The Medici Group.

What education has taught virtually everyone is that the world is structured, it can be deconstructed, it can be understood and hence because of those things it is predictable. But none of those things are true. And unlearning that is the goal. And where does that fit in our educational system – it doesn’t!  In our educational system, we are programmed.

So everything has been predictable. In fact, there has been no need for you as a young person to develop a passion for anything. You know what you are doing first, elementary school, junior high, high school, college. College could be the first time you have to decide what to do about your major and can lead to a real crisis. It’s only afterwards you realize, eh it really didn’t matter all that much.

So when we are talking about unlearning, it is shaking free every single induced Pavlovian predictable behavior of schooling. This is the piece that’s missing from education. We need to be making decisions based on intuitive sense much earlier.

Made By

Cinematography: Ian McAlpin

Edited by: Danielle Calodney

Interviewed by: Laura Lehmann

Danielle Calodney

Danielle Calodney has been called the Chief Content Officer for 20to30, and that is the closest she has ever come to a proper title. She produces, shoots, and edits most 20to30 videos while also taking care of the site. She is grateful to live in a time when playing on the internet and making movies can be combined into one job.

Continue the 20to30 conversation by sharing this video: