Stay True To Your Dream Even If You're Broke
Frans Johansson | Author, Public Speaker

  • Why You Should Care
  • Bio
  • Read It
  • Made By
Why Should You Care

His mission is to connect diverse people and ideas across the world for one single purpose–To change it. Author of the bestseller, The Medici Effect, Frans Johansson advocates collaboration between people with diverse experiences, skills, expertise, perspectives, backgrounds and cultures.

He calls this The Intersection–A place where ideas collide, igniting an explosion of innovation. Out of these seemingly random combinations have come groundbreaking ideas that have created whole new fields. (via TEDxNASA)

In his interview, Johansson uses his own 20something experiences to give sturdy advice for finding innovative solutions to tough situations in our 20s, and how to make better decisions.


Frans Johansson is an author, entrepreneur, and innovation thought leader who has spoken to audiences worldwide.

Johansson was raised in Sweden by his African-American/Cherokee mother and Swedish father. He earned his B.S. in Environmental Science from Brown University and his M.B.A. from Harvard Business School.

In his late 20s, Frans wrote The Medici Effect, an international bestseller that shattered assumptions about how great ideas happen. Published by Harvard Business School Press in 2004, The Medici Effect argues that groundbreaking ideas are found at the intersections of diverse fields, industries, disciplines, and cultures.

Frans is an author, entrepreneur, and innovation thought leader who has spoken to audiences worldwide. He founded The Medici Group to move beyond simply inspiring through his talks, and instead work hands on with clients to help drive innovative growth and business transformation.

Frans has been featured on CNN’s AC360ABC’s Early Morning Show, and CNBC’s The Business of Innovation series. He is featured on the upcoming issue of Black Enterprise for his consulting work with Nike and MetLife.

Read It

In my 20s I barely had any money at all.

When I was writing my book it took me far longer than I imagined. I ended up in a situation where I had tens thousands of debt. So all of this was happening and I look around and I see people everywhere making money. I’m like, what am I doing? How did I end up in this place? And trust me, that writing a book is so far from the guarantee of success that it’s not even funny.

But you go through this thought loop and I ended up in this same place over and over again; this is what I want to do, and I believe in these ideas, and no matter what happens, this will put me in another place afterward. I’m in good shape. Particularly those dark watches of the night when you think your book sucks. So you already like this is no good, and I have no money. Ok that’s a horrible combination. But then you get through that.

Made By

Cinematography: Ian McAlpin

Edited by: Danielle Calodney

Interviewed by: Laura Lehmann

Danielle Calodney

Danielle Calodney has been called the Chief Content Officer for 20to30, and that is the closest she has ever come to a proper title. She produces, shoots, and edits most 20to30 videos while also taking care of the site. She is grateful to live in a time when playing on the internet and making movies can be combined into one job.

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