The One Criteria To Base Your Life On
Frans Johansson | Author, Public Speaker

  • Why You Should Care
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Why Should You Care

His mission is to connect diverse people and ideas across the world for one single purpose–To change it. Author of the bestseller, The Medici EffectFrans Johansson advocates collaboration between people with diverse experiences, skills, expertise, perspectives, backgrounds and cultures.

He calls this The Intersection–A place where ideas collide, igniting an explosion of innovation. Out of these seemingly random combinations have come groundbreaking ideas that have created whole new fields. (via TEDxNASA)

In his interview, Johansson uses his own 20something experiences to give sturdy advice for finding innovative solutions to tough situations in our 20s, and how to make better decisions.


Frans Johansson is an author, entrepreneur, and innovation thought leader who has spoken to audiences worldwide.

Johansson was raised in Sweden by his African-American/Cherokee mother and Swedish father. He earned his B.S. in Environmental Science from Brown University and his M.B.A. from Harvard Business School.

In his late 20s, Frans wrote The Medici Effect, an international bestseller that shattered assumptions about how great ideas happen. Published by Harvard Business School Press in 2004, The Medici Effect argues that groundbreaking ideas are found at the intersections of diverse fields, industries, disciplines, and cultures.

Frans is an author, entrepreneur, and innovation thought leader who has spoken to audiences worldwide. He founded The Medici Group to move beyond simply inspiring through his talks, and instead work hands on with clients to help drive innovative growth and business transformation.

Frans has been featured on CNN’s AC360ABC’s Early Morning Show, and CNBC’s The Business of Innovation series. He is featured on the upcoming issue of Black Enterprise for his consulting work with Nike and MetLife.


Read It

The absolute best criteria at least in my case to what to chose what to do is passion. And when i say passion I don’t mean passion as in, “This is one thing that you are going to do for the rest of your life.” Like I have a passion for violin and I have a passion for fishing. No, passion is something that can shift.

But when you are in it at that moment it feels like this is the right thing and you are going to push through it no matter what. And that’s the most important lesson.

You need passion for the stuff that’s illogical, that you can’t exactly explain whether it’s a good idea or not, people can look at it and have opinions–“Well i don’t think thats a good idea or you shouldn’t focus on that.” Passion is what pushes you through all of that.

Why is that so important? That is what you need if you want to do something different. If you want to do something different you can not base the decision of pursuing that idea in logic. Because logic has played out it’s role, you’re doing something that didn’t exist. Passion is the fuel that takes you through that.

Made By

Cinematography: Ian McAlpin

Edited by: Danielle Calodney

Interviewed by: Laura Lehmann

Danielle Calodney

Danielle Calodney has been called the Chief Content Officer for 20to30, and that is the closest she has ever come to a proper title. She produces, shoots, and edits most 20to30 videos while also taking care of the site. She is grateful to live in a time when playing on the internet and making movies can be combined into one job.

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