How To Start An Envy-Worthy Art Collection On A Budget
Chrissy Crawford | Art Advisor + Entrepreneur

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Why Should You Care

With more and more affordable options opening for young people starting an art collection, more and more affordable options for art buying are becoming available. Meet ArtStar, an online art gallery that offers art lovers the chance to collect museum quality, limited edition fine art prints by some of the best contemporary artists working today. You can even chat with your own online advisor.

Chrissy Crawford, ArtStar founder, did some soul searching in her 20s. After college, Crawford headed out west to teach skiing and wait tables, waiting to find her “thing.” Harnessing an interest in art stoked while working at a museum in Aspen, Crawford moved to The Big Apple to pursue a masters in Contemporary Art. After finding the high price of a collecting an unfortunate barrier to entry for young people, ArtStar was born.

In her 20to30 interview, Crawford tells antics from her 20s and how every decision she made, good or bad, led her to found her own successful e-commerce business.


Chrissy Crawford is a New York-based art advisor who runs two scuessful online art galleries, ArtStar and Little Collector.

After earning her master’s degree in International Art Business from Sotheby’s Institute of Art in London, Crawford opened her art advisory business in New York City in 2006.

With the onset of the recession, many of Chrissy’s clients were faced with shrinking art budgets. She created a platform that would enable collectors to discover, collect, and live with the best contemporary art without having to hire a private art advisor, travel to art fairs or spend their entire art budget on one work. Thus, ArtStar was born. is an online art gallery that offers limited edition fine art prints by leading contemporary artists.

Chrissy also founded Little Collector, which works with leading artists to create contemporary art for kids. Their mission is to engage children with contemporary art from a young age.

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My tips on buying art… so starting your first art collection right after college…

I would say go slow. Your taste is going to evolve as you start collecting. You’re gonna look back in six months, three years, five years and be like wow that was…just…I didn’t want that kitty painting anymore, and that was a silly purchase.

But I always feel that it’s important to start with prints and editions, because it’s a great way of learning – same with photography. It’s a more affordable product. And so, you can start learning there and and eventually graduate into originals and investment photos and investment pieces… once you better understand your taste and how to purchase and where to purchase.

Artstar starts at $100, and LittleCollector starts at $55. And when we launched Artstar for the exact same product, it used to be $25. We increased our prices, and we saw our sales go up as our prices increased, because people felt like the $25 print even though it was the same limited edition, fine art print was a poster, and they didn’t feel good about it, whereas $100, they feel like they’re still sort of investing, and they feel like it’s a nicer product.

The question of ‘will this fit over my couch?’… This question kills me. Or ‘will this go with my dining room?’… whatever. In theory, the art – if you’re buying good art – should be around longer than the couch, so really pay attention to the art. And the art will make a room… no one will be looking at your rug if you have amazing things on the wall.

Made By

Cinematography: Danielle Calodney

Edited By: Mert Erdman

Interviewed By: Laura Lehmann

Danielle Calodney

Danielle Calodney has been called the Chief Content Officer for 20to30, and that is the closest she has ever come to a proper title. She produces, shoots, and edits most 20to30 videos while also taking care of the site. She is grateful to live in a time when playing on the internet and making movies can be combined into one job.

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