How I Choose Artists
Chrissy Crawford | Art Advisor + Entrepreneur

  • Why You Should Care
  • Bio
  • Read It
  • Made By
Why Should You Care

With more and more affordable options opening for young people starting an art collection, more and more affordable options for art buying are becoming available. Meet ArtStar, an online art gallery that offers art lovers the chance to collect museum quality, limited edition fine art prints by some of the best contemporary artists working today for a low cost, with the help of your own online advisor.

Chrissy Crawford, ArtStar founder, was a self-proclaimed “lost soul” in her 20s. After college, Crawford headed out west to teach skiing and wait tables, waiting to find her “thing.” Harnessing an interest in art stoked while working at a museum in Aspen, Crawford moved to The Big Apple to pursue a masters in Contemporary Art. After finding the high price of a collecting an unfortunate barrier to entry for young people, ArtStar was born.

In her 20to30 interview, Crawford tells antics from her 20s and how every decision she made, good or bad, led her to found her own successful e-commerce business.

Biography

Chrissy Crawford is a New York-based art advisor who runs two scuessful online art galleries, ArtStar and Little Collector.

After earning her master’s degree in International Art Business from Sotheby’s Institute of Art in London, Crawford opened her art advisory business in New York City in 2006.

With the onset of the recession, many of Chrissy’s clients were faced with shrinking art budgets. She created a platform that would enable collectors to discover, collect, and live with the best contemporary art without having to hire a private art advisor, travel to art fairs or spend their entire art budget on one work. Thus, ArtStar was born.

ArtStar.com is an online art gallery that offers limited edition fine art prints by leading contemporary artists.

Chrissy also founded Little Collector, which works with leading artists to create contemporary art for kids. Their mission is to engage children with contemporary art from a young age.

Read It

How I approach artists… I have my list of artists that I love, and we’re always looking for artists. But my typical approach with Artstar is based on the success of Andy Warhol or Shepard Fairey or any of these artists that are just household names… they have all made products that people can afford. And so, a mass audience knows who they are, and it makes their originals more valuable.

And so, we let artists know, especially older ones, if they wanna be a real legacy brand and people wanna know who they are for generations, it’s important that they make something that normal people can own and really love and invest in their careers at a lower price-point.

So, artists really enjoy the idea of people outside of a certain price-point being able to own their work. And it’s a short one-time project, it’s all limited edition, so it sells out and then that’s it. But, it’s something fun and playful they can do for a larger demographic.

Made By

Cinematography: Danielle Calodney

Edited By: Mert Erdman

Interviewed By: Laura Lehmann




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