Going into a job interview sounding like a member of the Kardashian clan will hurt your job prospects, a new study finds.

So-called ‘vocal frying,’ or speaking with a low-pitched, creaky-sounding inflection, leaves recruiters with an impression of unintelligence and untrustworthiness.

Participants, seven men and seven women between the ages of 19 and 30, were asked to say the phrase “Thank you for considering me for this opportunity” in a normal tone and then again with ‘vocal fry.’

Recordings of these voices were then played to 800 men and women of all ages, who rated the speakers on grounds of perceived education-level, trustworthiness, competence, attractiveness and desirability as an employee.

Normal-voiced women, as opposed to those with ‘vocal fry,’ were preferred 86 percent of the time, and normal-voiced men were prefered 83 percent of the time.

Especially noteworthy is that voices with ‘vocal fry’ were most criticized for seeming “untrustworthy.”

Women who spoke with ‘vocal fry’ were rated more harshly, with female participants being particularly judgemental of other women who spoke with the inflection.

Still unsure of what a ‘vocal fry’ is? Here is professional halfwit Kim Kardashian kindly demonstrating the creaky-sounding inflection.


Thomas Freeman is Texas-transplant and aspiring journalist trying (but often failing) to navigate New York City. A current NYU student, Thomas also writes articles and manages media content for 20to30.

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