E-Commerce Start Up CEO, MeUndies
Jonathan Shokrian might have the best job in the world: designing, marketing, and photographing panties. The MeUndies founder talks about his first gig listing products on Ebay, pursuing his entrepreneurial vision, and his biggest piece of advice for young companies.
MeUndies strives to create comfortable, high-quality and fashionable underwear whilst cutting out the middle man–Selling to consumers directly through the company’s website, with a monthly subscription option. The company has had considerable success, having been profiled as a hipper, sexier alternative to comfortable underwear.
Shokrian is a Los Angeles-native who first had success at age 16, when he began selling electronics on eBay. He eventually became one of the top 200 sellers on the website.
Shokrian then moves to Dallas in order to attend Southern Methodist University while also opening a Dallas branch of his father’s real estate company. There, he claims he learned how manage people as well as run a business.
When he was 22, Shokrian moved back to LA, where he briefly took up fashion and concert photography.
Shokrian first had the idea for MeUndies while traveling in Europe with his buddies. While in Amsterdam, Shokrian remarked how he hated having to wear athletic underwear to deal with the sweltering European summer heat. Thus, the idea for MeUndies was born: Comfortable underwear one could feel sexy and stylish wearing.
MeUndies now sells both men’s and women’s underwear and apparel.